Find Your Ideal Customers
The first customers are highly important for your startup.
Some startups make the mistake of designing their products around customers who have most opinions about improving the product, instead of listening to the customers who are
most willing to invest in the product.
Finding the right customer for Lutso
Lutso is a startup offering technology that helps caregivers take care of their care recipients better.
At Lutso, we found a customer segment willing to pay
3x
as much compared to other customer segments, clearly indicating that they need this product the most.
By looking at which variables correlate most with willingness to pay and leaving their contact information, we found that caregivers living close to their care recipient were most enthusiastic about the product, especially when they interacted frequently. In addition, if the care recipient was struggling frequently (especially with basic daily living activities and instrumental activities) they were more likely interested in the product.