Validate Bold Ideas,
Before You Build

with a team of experts who
help you understand your users

Kindela helps early‑stage founders identify customer segments, build prototypes and run growth experiments, using our data‑science expertise.

You’re building something ambitious, but:

  • You want to stay lean without hiring a full team

  • You can’t afford to build the wrong thing

  • You’re balancing feedback, investors, and time

Our experts deliver results fast - helping you to double down on what works.

As an early-stage health-tech startup looking for product-market fit, Kindela has been instrumental in helping us tailor an engaging value proposition. They didn’t just run research — they figured out who truly valued our product, why, and which customers were willing to pay 3x more than others.

If you’re an early-stage founder trying to validate direction, Kindela will save you months of burn.

Andres Tuul
Co-founder and CTO of Lutso Health

Kindela executes when needed. They don’t just plan; they deliver, and they make their partners deliver with them. They consistently gather feedback from every stakeholder and integrate it. They also adapted seamlessly into roles that were needed - at an early stage, that level of flexibility is invaluable.

Their time management and ability to make sense of data is impressive. Through all the ups and downs, they remain calm under pressure.

Kaspar Korjus
Co-founder and CEO of Pactum AI

The difference between companies that win and those that disappear isn’t ideas — it’s how fast they test them

What would help your company most?

  • Get a better understanding which user group in your target location is the ideal first client for your startup.

  • Using AI tools, we build a prototype that enables you to learn important features before scaling

  • Once you have a product, grow it with experiments.

  • Get a head start by learning to use different AI tools and data science methods

Get in touch
  • Get 50% better product performance

    At Pactum, two different versions of the product were tested over 3 months and after running an experiment, 50% better results were achieved with only a minor change to the product.

  • Understand who will love your product

    At Lutso, we found out customers who were taking care of a loved one and lived closeby were willing to pay about 3 times more for the same product than those living further away.

  • Test product idea with a prototype

    Kindela’s freelancer team has built several prototypes to test different business ideas using various AI tools, like Lovable.

  • Learn prototyping with AI tools

    Ask Kindela’s freelancers to quickly teach your team tips and tricks for better AI prototyping and working with data. Shell’s employees learned how to predict gas price changes with AI